So, as a coffee shop in Austin, TX, your site is going to be very relevant for that particular query, and will likewise rank well as long as other SEO factors are solid. It’s pretty straightforward: your page is ranked according to how relevant it is to the searcher’s query (keyword). This means that your site is ranking #4 on Google for the term “coffee shops Austin TX”, and, because each search results page includes 10 search results, it is ranking 50-something for “cafes Austin TX.” How Are Keyword Rankings Determined? ![]() The good news is, you see your website at #4 on the Google results page when you search for “coffee shops Austin TX” – yay! But when you search “restaurants Austin TX” or “cafes Austin TX”, you don’t see your site on the results page until you click into the 5 th “O” in “Gooooooogle.” Say you have a website for your coffee shop, and you want people to be able to find your website when they look for coffee shops in your area. Basically, what rankings measure is where your site shows up on the search page for any given keyword. Keyword ranking positions are simple to understand. You may have heard this general phrase thrown around by your colleagues or digital marketing consultants before, but how are these mystical keyword search rankings determined, and how do you keep track of them? What Are Keyword Rankings? Hence, the SEO world’s interest in tracking keyword rankings. ![]() Marketing channels such as word-of-mouth still play a huge part in growing a business, and old-school promotional tactics such as direct mail still have a place in the game, but if you’re looking to grow a business in 2017, you’re going to want to show up on the search results pages when people look for what you offer. Whether you’re a local or national business, you’re probably aware that people are largely finding your business online, be it through your own website or through third-party sites like Amazon or Yelp. Let’s face it: almost nobody looks companies up in the phone book anymore.
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